Excerpt from Marketing Magazine Online:

“Last week’s Ad Rodeo Anvil Awards were all about WAX work, as the Calgary agency took home a show-leading eight Anvil trophies and a Best in Show for its work with Eating Disorder Education Organization.

The Anvils celebrate the Calgary creative advertising and design community.

WAX’s “Ice Cream” execution, which shows a woman eating the dessert in reverse, won over judges to earn top honours.

The shop also won first-place Anvils for work with clients Victoria Symphony, Fas Gas, Mitchell Eye Centre and Calgary Farmer’s Market, among others. It rounded out the night with eight merit awards as well.

“What’s nice about this year’s awards are how they showcased the range of talent we attract to the agency,” said WAX president, Dan Wright, in a statement. “I’m proud to say that we had wins in design, advertising, broadcast and digital online.”

This is the second consecutive year WAX has won Best in Show after it won for its quirky ads for the Calgary International Film Festival in 2009. Karo, which has offices in Vancouver and Calgary, took home five Anvils and four merits this year, while Taxi rounded out the podium finishers with four Anvils and nine merits.

Overall, 20 agencies took home awards, up from last year’s record-breaking 12.”

Original article written and published by Marketing Magazine

WAX partnership

WAX brought down the house this year at the 2010 Anvil Awards, taking home eight Anvils including Best of Show, as well as another eight merits. We won’t lie, it felt pretty good to win all those awards. The next day’s pounding headache however, did not feel quite as nice.

Read the WAX Press Release

WAX partnership

We’re going to widen the doorways and raise the ceilings to make room for our giant heads. The results are back from the Advertising and Design Club of Canada and we won silver for the Canadian Society of Persons with Disabilities 2008 annual report, along with three merit certificates: one for CSPD, one for SAIT “Girls” radio, and one for the Victoria Symphony. Now we’re going to put tiny swimsuits on our pale bodies and stand next to life size cutouts of tanned supermodels. Nothing puts an ego in check like good old-fashioned shame.

WAX partnership

We’re feeling pretty good these days. Summer is here, it hasn’t snowed yet this week, and oh yeah, that’s right, we took home PLATINUM from the 2010 Graphis Design Annual.

Click hear to see the winning work

WAX partnership

From Marketing Daily

Droga5 wins two Black Pencils in London; Canada gets nine honours but no pencils

Four Black Pencils were awarded at last night’s D&AD design awards in London.

The coveted Black Pencil awards were awarded for advertising, graphic design, and environmental design. Fifty-four of D&AD’s Yellow Pencils were also awarded, though no Canadians received either honour.

American advertising agency Droga5 received two of the evening’s Black Pencils. The agency won in the writing section of the viral category, for a film called The Great Schlep starring comedian Sarah Silverman. The video aimed to get Jewish voters to support Barack Obama during the U.S. presidential election.

Droga5 also picked up a Black Pencil for Million, an education campaign in the city of New York in which mobile phones were given to students who received “Million points” from their teachers for improvements at school. The points could be used to get free texts, calls, and downloads on their mobile phones.

Matt Dent also won a Black Pencil in graphic design for redesigning coins for the U.K. Royal Mint, and German agency Art+Com won the evening’s fourth Black Pencil for its environmental design work on the BMW museum.

A Black Pencil from a D&AD jury is extremely prestigious and difficult to win.

“The juries are not obliged to award any Pencils in a category in a given year,” a spokesperson for D&AD told Brand Republic today. “A Yellow Pencil is awarded for work that sets new benchmark for creative excellence, which is why it’s so hard to win, while a Black Pencil is akin to best in show, for ground-breaking work that redefines the medium.”

Though no Canadians took home any of the 58 Pencils handed out, Vancouver-based home design house Bocci received a nomination (one of 120 in total) in the home category for the design of power outlets it calls 22, and eight Canadian agencies had their work featured in the D&AD book, which has 574 entries in total.

Leo Burnett made the book twice, once for its magazine ads for Diageo’s Johnnie Walker, and again for its “Share our Billboard” campaign for James Ready which also won Best of Show at Tuesday’s Marketing Awards in Toronto.

Other Canadians in the book include:

• Ogilvy & Mather is featured in the ambient category for Body and Soul, an original play created as part of Unilever’s marketing for its Dove pro-age line of body products
• WAX made it in the annual reports category for its graphic design of the Calgary Society for Persons with Disabilities annual report
• Hi 5 also featured in the annual reports category for its Enablis annual report
• Canadian Graham Roumieu’s design of Penguin Group bookBigfoot: Not Dead is featured in the Book Design category
• DDB Vancouver’s “Chase” TV spot for Midas is included in the TV and cinema advertising category
• TBWA\Toronto is featured in the writing for design category for work for Skittles

WAX partnership

WAX recently picked up a bronze Clio for its work on CSPD. The Clios are a big deal – celebrating the world’s best in design and advertising. To say we’re in good company is a Clio of an understatement. You see what I did just there…yep, wittiness reigns pretty high at WAX. That, and a certain bronze statuette.

WAX partnership

WAX earned an impressive 13 Anvils at the 2009 Anvil Awards – celebrating the very best in Calgary’s advertising and design. Besides receiving Best of Show honours, WAX also took home first-place Anvils for Best Advertising Campaign, Best Integrated Design Campaign, Best TV Single, Best TV Series, Best Radio Series, Best Outdoor Single, Best Out of Home, Best Non Traditional/Guerilla, Best Corporate Image, Best Public Service Print, Best Craft Typography. Best Craft Copywriting and Best Use of Blog to Pat Ourselves on the Back After the Fact. WAX was also rewarded with 5 awards of Merit to add to its haul. Congratulations to us, from us. Also, a big thank you to all our clients for giving us the opportunity to create work that broke through the clutter of crap.

Click here to read the press release.

WAX partnership

WAX partnership

Check out the invite
Click here to read the article

WAX partnership

We’re talented too. In fact work for three of our clients has received some well-deserved attention from our industry’s finest creative authorities. The 2008 Annual Report for the Calgary Society for Persons with Disabilities was recognized by the London International Awards, STEP magazine, and Coupe magazine’s International Design and Image Awards Annual. The 2007 Annual Report for Anderson Energy received nods from Graphis, BlackBook AR100, the Advertising & Design Club of Canada and Applied Arts, while the 2007 Enbridge employee Annual Report will appear on the glossy pages of Coupe, BlackBook AR100 and the Advertising & Design Club of Canada.

Click here to read the press release.

WAX partnership