Excerpt from Marketing Magazine Online:

“Last week’s Ad Rodeo Anvil Awards were all about WAX work, as the Calgary agency took home a show-leading eight Anvil trophies and a Best in Show for its work with Eating Disorder Education Organization.

The Anvils celebrate the Calgary creative advertising and design community.

WAX’s “Ice Cream” execution, which shows a woman eating the dessert in reverse, won over judges to earn top honours.

The shop also won first-place Anvils for work with clients Victoria Symphony, Fas Gas, Mitchell Eye Centre and Calgary Farmer’s Market, among others. It rounded out the night with eight merit awards as well.

“What’s nice about this year’s awards are how they showcased the range of talent we attract to the agency,” said WAX president, Dan Wright, in a statement. “I’m proud to say that we had wins in design, advertising, broadcast and digital online.”

This is the second consecutive year WAX has won Best in Show after it won for its quirky ads for the Calgary International Film Festival in 2009. Karo, which has offices in Vancouver and Calgary, took home five Anvils and four merits this year, while Taxi rounded out the podium finishers with four Anvils and nine merits.

Overall, 20 agencies took home awards, up from last year’s record-breaking 12.”

Original article written and published by Marketing Magazine

WAX partnership

WAX brought down the house this year at the 2010 Anvil Awards, taking home eight Anvils including Best of Show, as well as another eight merits. We won’t lie, it felt pretty good to win all those awards. The next day’s pounding headache however, did not feel quite as nice.

Read the WAX Press Release

WAX partnership