We’re going to widen the doorways and raise the ceilings to make room for our giant heads. The results are back from the Advertising and Design Club of Canada and we won silver for the Canadian Society of Persons with Disabilities 2008 annual report, along with three merit certificates: one for CSPD, one for SAIT “Girls” radio, and one for the Victoria Symphony. Now we’re going to put tiny swimsuits on our pale bodies and stand next to life size cutouts of tanned supermodels. Nothing puts an ego in check like good old-fashioned shame.

WAX partnership

Isn’t it so nice to get invited somewhere? Out of the 6,790,062,216 people in the world, they chose you … YOU … how flattering. Well, this phenomenon just happened to our lovely design director, Monique Gamache, when she was invited to speak at DesignThinkers ‘09, Canada’s largest creative conference held in Toronto.

On November 3, she warmed up the audience with some partial nudity, a panda, two women making out, and other unexpected scenes that Monique doesn’t appear in. It was WAX’s self-promotion video and the audience showed their appreciation by making loud sounds with their vocal cords … um … yeah … laughter is what it is called.

After that, Monique talked about finding “The Quirk Behind the Brand” and showed some recent work. Basically, she believes that every brand has an amazing, unique story to tell, through ads, design and whatnot. She believes that creative thinking can make anything super interesting: paper clips, rocks, maybe even dust.

She also bought some new shoes while she was there.

WAX partnership

We helped hundreds of very grateful people going through some tough times, and we also did some jobs that ad agencies don’t normally do.

Some of us put on plastic gloves, reached into giant tubs of butter and spread our delicious findings on buns. Some of us wore unflattering hair nets. And we all got to either dish the food onto plates or run it to the tables. One of the regular volunteers could carry six plates at a time, which made us look pretty amateur, but our hearts were in the right place so that made up for our lack of serving skills.

Word got around that it was a delicious meal and after it was over we all received a very genuine applause (not the phony kind that you hear everywhere else). It sure does feel nice to be nice.

WAX partnership