Part celebration, part open bar, the drinks continuously flowed as WAX was awarded 6 Anvils, 18 merits and one Anvil for best Craft art direction at the 2008 Anvil Awards. In fact, the team celebrated their wins with such energy that if an Anvil for partying it up were to be awarded, WAX would have definitely won that award, too.
From a leader in arts and cultural innovation (Calgary International Film Festival) and one of the fastest growing agencies in Western Canada (WAX) comes a story about a relationship brought together in times of need. A story about going the distance for another to find a new logo, identity, and advertising in a world full of culture and diversity. Passion. Strength. Determination. And the belief that through teamwork, challenges can be conquered.
WAX client Calgary Harley Davidson was able to get their presence somewhere other than on the streets – in the first issue of this year’s Lurzer’s Archive magazine.
Introducing the new Nightster motorcycle, the ads created by WAX captured attention through the use of powerful headlines along with meticulous art direction reflective of the Harley brand.
But as rewarding and fantastic as it is to be recognized by a prestigious international advertising magazine, it is in this writer’s opinion that writing for (and then having your copy posted on) WAX’s blog is just a hair better and a whole lot cooler.