Archive for April, 2008

WAX raises a glass. And another. And another.

Monday, April 28th, 2008

adrodeo_waxgroup.jpg

adrodeo_danjoemonick.jpg

adrodeo_waxgirls.jpg

adrodeo_danlindsay.jpg

Part celebration, part open bar, the drinks continuously flowed as WAX was awarded 6 Anvils, 18 merits and one Anvil for best Craft art direction at the 2008 Anvil Awards. In fact, the team celebrated their wins with such energy that if an Anvil for partying it up were to be awarded, WAX would have definitely won that award, too.

Click here for press release

Click here to read about it in Marketing Daily.

WAX partnership

Coming this summer

Tuesday, April 22nd, 2008

From a leader in arts and cultural innovation (Calgary International Film Festival) and one of the fastest growing agencies in Western Canada (WAX) comes a story about a relationship brought together in times of need. A story about going the distance for another to find a new logo, identity, and advertising in a world full of culture and diversity. Passion. Strength. Determination. And the belief that through teamwork, challenges can be conquered.

Click here for press release

WAX partnership

Badass ads for badass brand get into badass magazine

Tuesday, April 8th, 2008

archive1-1.jpg

archive2-1.jpg

WAX client Calgary Harley Davidson was able to get their presence somewhere other than on the streets – in the first issue of this year’s Lurzer’s Archive magazine.

Introducing the new Nightster motorcycle, the ads created by WAX captured attention through the use of powerful headlines along with meticulous art direction reflective of the Harley brand.

But as rewarding and fantastic as it is to be recognized by a prestigious international advertising magazine, it is in this writer’s opinion that writing for (and then having your copy posted on) WAX’s blog is just a hair better and a whole lot cooler.

WAX partnership