Archive for November, 2007

All that glitters is not gold for WAX at the ADCC

Monday, November 19th, 2007

The Advertising Design Club of Canada awarded WAX with 3 silver awards at the 2007 Directions, held at the Royal Ontario Museum in Toronto on November 15th. With a total of 4 awards, WAX was one of the evening’s big winners. No one from WAX was available for comment, although one creative type was heard grumbling “shoulda been gold”…or, maybe it was “whose dirty bowl?” In any event, two silver nods were given to the WAX website, a silver went to the Anderson Energy annual report, and in the advertising multi-media category, Calgary Farmer’s Market received an award of merit.

The ADCC is one of Canada’s premier advertising, design and Interactive shows, and showcases the cream of the country.

To view the winning work, visit the ADCC website

WAX partnership

WAX brings warmth to the community

Monday, November 5th, 2007

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When WUX didn’t show up to volunteer at the Calgary Drop-In Center, WAX did. On November 3rd, everyone at WAX volunteered to prepare and serve dinner to those in need. In technical, marketing lingo, WAX employees made an impact and served dinner to the Calgary homeless and low-income demographic – reaching a target audience of about 800 faces and successfully increased the number of smiles in the community. The return was truly a rewarding experience that made us warm and fuzzy inside.

WAX partnership