Archive for July, 2007
WAX projects selected for Applied Arts Design and Advertising Annual
Wednesday, July 18th, 2007
Calgary-based agency applauds clients who aim higher and take risks to rise above the crowd.
Once again, WAX partnership inc. stands in elite company among Canada’s design and advertising professionals. Three WAX projects have been selected for inclusion in the 2007 Applied Arts Design and Advertising Annual, which celebrates the country’s finest examples of strategic and creative design each year.
The winning work represents three long-time WAX clients. Anderson Energy’s 2006 Annual Report is honored under the Design Single category, Calgary Farmers’ Market’s Country Fair Poster has earned recognition for Point of Purchase and the Honens International Piano Competition’s promotional posters are featured under Poster Design Series.
Work by WAX and other selected agencies will be displayed at Applied Arts Design and Advertising Awards Exhibit, to be held in Toronto this November.
“We’re delighted that this work has made an impact with Applied Arts experienced and demanding judges,” says WAX partner Dan Wright, “particularly since we were also recognized by Applied Arts for two projects last year. But what’s truly important is the fact that we are building our clients’ brands.”
In Wright’s view, the Applied Arts recognition validates a passionately held principle of WAX’s operating philosophy: that the power of great work should be available to all types of organizations, not just the largest or those with the deepest pockets.
“These three clients come from the corporate, consumer and not-for-profit sectors,” he says. “Each has different audiences and strategies, yet each of them is alive to the possibilities of using ideas to achieve their objectives. We thank Anderson Energy, Calgary Farmers’ Market and Honens International Piano Competition for having the courage to lead the market and stand out.”