WAX Adds to Art Department

Calgary’s WAX is beefing up its art and design side with four new hires. The agency has brought in Clare McGoldrick, formerly of Grip in Toronto, as senior art director and designer, art director Jonathan Jungwirth, formerly with Y&R Calgary, and designer Jonathan Herman, formerly with Pentagram New York.

Rounding out the new hires is art director Joel Arbez, who most recently worked for Trigger in Calgary and for DDB Toronto where he won a Cannes Silver Lion.

The agency has also added two staff on the account side: Jennifer McKay, formerly with Calgary’s Zero Gravity and Monique Thompson Zan, who had been with local agency Karo.

- Norma Ramage, Marketing Daily

WAX partnership

WAX copywriter Nick Asik accepts the 2007 Craft Copywriting Award.

Ad Rodeo committee president and WAX partner Joe Hospodarec introduces the evening.

At Friday’s local advertising award show, the Anvil Awards held at the Currie Barracks, WAX took home the lion’s share of awards, earning 11 anvils while being recognized in a total of 22 categories. Marketing Magazine reported today that “WAX continued its move into the creative forefront of the local advertising scene, more than doubling its five wins in 2006 with 11 Anvils for newspaper series, poster design series, packaging, TV single under $50,000, radio single, radio series, magazine series, website, poster single and for craft copywriting and art direction.”

To view the winning work, please visit waxpartnership.com or adrodeo.com.

WAX partnership inc, located in Calgary, Alberta is one of the fastest growing agencies in Western Canada. WAX manages the communication needs of many local and national brands providing design, advertising, marketing, corporate communications, direct and promotional marketing among other specialty communications services.

To see our press release click here.

WAX partnership

Digital film company DigiNeg has picked Calgary’s WAX to launch its brand across North America.

DigiNeg, a subsidiary of Calgary-based ACME works Digital Film, is a new company that uses a range of technologies to archive digital and video material on motion picture film. ACME works preserves animation products on film for heavy hitters like Warner Brothers, Walt Disney TV Animation and Universal Cartoon Studio.

“We are launching the DigiNeg brand B2B in 2007 and B2C in 2008,” says Brenda Nault, the company’s marketing communications manager.

Nault says that digital media like CDs are unproven as long-term archival media, but motion picture film is believed to have a lifespan of 1,500 years, with the result that many organizations are considering transferring archived materials to film.

“In the first launch phase of our service, which begins this month, we are looking at libraries, including government and university libraries and medical records libraries,” says Nault. In 2008, the company will target consumers and “family memory keepers.”

WAX is handling both launches, including logo and corporate identity, all print materials such as newspaper and special publication advertising, and trade show displays.

- Norma Ramage, Marketing Daily, April 10, 2007

WAX partnership

“The vibrancy of our communications industry is reflected in the number of entries in this year’s Anvil Awards – up 10 per cent over 2006 according to Ad Rodeo president Joe Hospodarec of WAX. The Friday the 13th of April show is returning to the Currie Barracks venue as a black and white cocktail attire extravaganza.

It has to be a time-consuming contest to organize, so hats off to Joe and his working board of Glenn Dawes, AdFarm; Ric Fedyna, MacLaren McCann; Heather Parker, Veer; Margie Hope, Punch Event Productions; Tobias Crichton, Impello; and Keli Pollock, Taxi.”

- David Parker – Marketing Matters, Business in Calgary, April 2007

WAX partnership